A multi-brand shop only earns the name if it can tell you which brand to buy. Here is what we would tell you on the phone, brand by brand — including the ones we stock because they are cheap, and say so.
Amul Macho
since 1988
Men's briefs
Boxers and briefs with a bit of colour. Popular with the college crowd.
1 line
from ₹349
Bodycare
since 1972
Everyday multipacks
Value multipacks for the whole family. What most of the town actually buys.
4 lines
from ₹279
Dixcy Scott
since 1988
Men's basics
Slimz and Maximus. Trunks and vests in the sizes the others skip.
2 lines
from ₹329
Dollar
since 1972
Value innerwear
Bigboss for men, Missy for women. Hardy cotton, honest price.
2 lines
from ₹399
Enamor
since 2003
Women's lingerie
Bras that are engineered rather than decorated. The widest cup range we stock.
6 lines
from ₹599
Jockey
since 1876
Innerwear & athleisure
The default answer. Combed cotton, a waistband that survives the wash.
592 lines
from ₹139
Lovable
since 1926
Everyday bras
Everyday bras with a soft cup and no wire. Beginner-friendly sizing.
2 lines
from ₹429
Lux
since 1957
Vests & thermals
Cozi and Venus. Vests and thermals that the hills demand.
3 lines
from ₹399
Rupa
since 1968
Briefs & vests
Frontline and Euro. The multipack that never runs out of stock.
3 lines
from ₹349
Van Heusen
since 1881
Premium innerwear
Innerwear & Athleisure. The finer end — modal, anti-stat, stain release.
9 lines
from ₹719
Why not one brand
No single brand fits a whole town
An exclusive store has to tell you its brand is right for you. We do not. If Enamor grades your cup better than Jockey, we will say so — and both are on the same shelf, four feet apart, so it costs us nothing to be honest about it.
That is also why the value packs are here. A family restocking six briefs at once is not looking for micro modal, and pretending otherwise just sends them to the shop next door.